Brian JonesPR (Public Relations) firms play a crucial role in public image and reputation management through media relations, content creation, and crisis communications. You don’t have to work for Fortune 500 companies, fancy events, A-list celebrities, or politicians to hire a PR firm. They’re here for the small players too, like small businesses, mom-and-pop shops, and even non-profit organizations. No matter where you fall on the spectrum, we’ve rounded up our favorites offering PR services, from boutique PR firms to marketing agencies.
How Much Do PR Services Cost in Edmonton?
A creative firm typically charges a performance-based fee for PR services, ranging from $10,000 to $50,000 a month depending on the scope of their service and the client’s needs.
How We Chose the Best Firms with PR Services in Edmonton
1. Formidable Public Relations
| Title | Info |
|---|---|
| WEBSITE | https://www.formidablepr.ca/ |
| SOCIAL MEDIA | https://www.instagram.com/formidable_pr |
| ADDRESS | 5420 82 Ave NW, Edmonton |
| CONTACT DETAILS | (780) 851-4181 |
| OPERATING HOURS | Monday - Friday: 9:00 AM - 5:00 PM |
Founded in 2009, Formidable Public Relations is an emerging communications agency located just west of South Central. They offer a comprehensive range of PR services, including communications strategy, media training, and diversity, equity, and inclusion (DEI) consulting, which considers the perspectives of a diverse target market.
Amaya Daley, the firm’s Managing Director and PR Specialist, has a remarkable background in the industry, facilitating events and campaigns for educational, health, and entertainment industries. As such, her 15 years of experience and knowledge in communication strategies have proven invaluable to the firm.
Notably, Formidable provides ongoing support to the local health sector, including the Alberta Medical Association and Edmonton Primary Care Networks. In particular, they assisted these organizations with media relations and patient education. At the height of the pandemic, these efforts were crucial in raising public awareness of health protocols and common issues faced by first responders.
Customer Reviews
Strives for their clients to have the best possible experience
“Amaya (& her team) are some of the best PR professionals in Edmonton that I have ever interacted with in my career in digital marketing. They are thorough with their work and strive for their clients to have the best possible experience with them. I truly appreciate Amaya’s opinions and advice.” – Ameet Khabra, Google Reviews
2. ZGM Modern Marketing Partners
| Title | Info |
|---|---|
| WEBSITE | https://zgm.ca/ |
| SOCIAL MEDIA | https://www.instagram.com/zgm_marketing/ |
| ADDRESS | 8155 105 St NW #290, Edmonton |
| CONTACT DETAILS | (780) 428-0411 |
| OPERATING HOURS | Monday - Friday: 9:00 AM - 5:00 PM |
ZGM Modern Marketing Partners is arguably the largest independent marketing agency west of Canada. Based in Edmonton and Calgary, ZGM takes a people-centric approach to public relations. Whether it’s crisis management, media training, or public engagement, they make sure that your message resonates with the right audience.
One of their standout projects was planning and launching ‘Alberta is Calling,’ a talent recruitment campaign spearheaded by the local government. In addition to running ads and setting up a website, ZGM’s PR team conducted surveys and interviews with a diverse group of stakeholders to get their take on the cost of living in Alberta. They’ve also pulled off some stellar campaigns with Alberta Health Services, Concordia University, and even the Full House Home Lottery.
Customer Reviews
Everyone cares so deeply for their clients
“Best group of people you will ever come across. Everyone cares so deeply for their clients and are happy to go above and beyond to help them [to] surpass their Brand and Marketing needs.” – Martina S, Google Reviews
Genuine creativity, planning, and execution that goes into each project
“Having a great relationship with the account reps and management team, the work that this shop produces has always exceeded my expectations. When handling my marketing initiatives and campaigns, the genuine creativity, planning, and execution that goes into each project by ZGM has always left me confident that my budget was being maximized to get the results I wanted.” — Ian Serpanchy, Google Reviews
3. Argyle Public Relationships
| Title | Info |
|---|---|
| WEBSITE | https://argylepr.com/ |
| SOCIAL MEDIA | https://instagram.com/argylepr/ |
| ADDRESS | 5241 Calgary Trail NW Suite 125 Edmonton |
| CONTACT DETAILS | (604) 669-7300 |
| OPERATING HOURS | Monday - Friday: 9:00 AM - 5:00 PM |
For Argyle Public Relationships, maintaining close ties with their clients and media friends matters most, which is why they call it “public relationships” instead of “public relations.” It’s all about that personal touch! This approach allows them to bring even more value to the table compared to their multinational counterparts.
Founded in 1979 by the late Ray Argyle, an esteemed communications advisor and writer, the Toronto-based boutique firm has grown into one of North America’s fastest-growing PR agencies today. They offer an extensive range of services such as media and crisis training, social change marketing, and communication strategy development.
With a bustling team of 140+ professionals and nine locations across Canada, they serve a diverse clientele including healthcare, lifestyle, government, and finance sectors. Their impressive client roster speaks volumes: just imagine rubbing elbows with the likes of the City of Edmonton, Smart Prosperity, Ontario Pork, and even CeraVe.
Customer Reviews
Some of the most creative, smart, and fun people around
“A big jolly THANK YOU to the staff at Argyle Public Relationships for choosing to support Thrive this season! My heart never ceases to be touched by the generosity of others. If you’re looking for re-brand, marketing, or communications support – look no further. Some of the most creative, smart, and fun people around.” – Kyle MacDonald, Facebook Post
“I was fortunate to have the opportunity recently to interview Kim of Argyle, a national firm providing integrated communications and PR services. Agency life is high-paced and demanding. I am in awe of how Kim balances her work role with a significant amount of volunteerism. Kim truly inspired me with her dedication to her work PLUS all the volunteer time she devotes to the PR/communications sector.” – Denise Summers, Facebook Post
4. g[squared]
| Title | Info |
|---|---|
| WEBSITE | https://g-squared.ca/ |
| SOCIAL MEDIA | https://www.instagram.com/gsquared_marketing/ |
| ADDRESS | 10615 124 Street Edmonton |
| CONTACT DETAILS | (780) 465-0682 |
| OPERATING HOURS | Monday - Friday: 8:30 AM - 5:00 PM |
CEO Glori Meldrum and her husband/business partner, Gary Meldrum, joined forces to create g[squared], a marketing agency based in Westmount. With their team of fifteen senior marketing professionals, they pack a punch when it comes to compelling communication strategies, having successfully devised PR plans for notable organizations such as Adeara, Finning, and Faber. Since 1996, they have built a loyal clientele in retail, construction, automotive, healthcare, and especially non-profits—local or international.
The g[squared] team puts storytelling at the heart of their work, whether it’s strategic planning, internal and external communications, media relations and training, crisis communication, or event management.
One of their case studies was for The Organic Box, an Edmonton-based company that delivers ethically-sourced organic food. Their goal to educate and convert customers with compelling storytelling has proven fruitful, with a 19.5% increase in membership count.
Customer Reviews
Their level of professionalism inspired complete trust in us
“The work they produced went beyond our expectations. I could not be happier with g[squared]. Their level of professionalism inspired complete trust in us. And it is with this trust that we wholeheartedly recommend g[squared] to any company that is looking for a well-rounded, intelligent, and talented team to take their marketing and communications to the next level.” – Kyle MacDonald, Google Reviews
An experienced, organized, and passionate team
“The past 6 months of working with g[squared] has been absolutely great. They are an experienced, organized, and passionate team. No project has ever been too large and they are very accommodating. Not only do they do great work, but their enthusiasm is contagious! We’ve worked with other agencies in the past they have gone above and beyond industry standard.” – Landrex Inc., Google Reviews
5. Harper Public Relations
| Title | Info |
|---|---|
| WEBSITE | https://www.harperpr.com/ |
| SOCIAL MEDIA | https://instagram.com/harper_pr |
| ADDRESS | Remote |
| CONTACT DETAILS | [email protected] |
| OPERATING HOURS | Monday - Thursday: 9:00 AM - 6:00 PM
Friday: 9:00 AM - 4:00 PM |
If PR firms were ice cream flavors, Harper Public Relations would proudly be the Neapolitan of the bunch. In a world full of choices, they aim to stand out with their diverse client roster, serving small-to-major markets and clients of all sizes. They’ve had the pleasure of working with clients as small as mom-and-pop shops to renowned international businesses like Nando’s.
Natalie Harper established the eponymous and full-service PR firm in 2011, following her departure from a creative communications agency. They specialize in a variety of PR executions such as media relations, influencer collaborations, community engagement, social media marketing, and event planning. One of their recent successful campaigns involved the launch of Edmonton’s first-ever locally-made whisky for their client, Hansen Distillery. With three years in the making, the product sold out over 500 bottles to eager Edmontonians in just a few hours.
Customer Reviews
A vital part of our marketing programs
“I have worked with Natalie over the past couple of years and what impresses me the most is how connected she is in the industry and her talent for getting you in front of these people. I have worked with her on content marketing programs, company branding, media opportunities, and various other aspects of our business. She is now a vital part of our marketing programs.” – Jeremy Walter, Google Reviews
Critical in guiding us in becoming a leader in the promotion of Mental Health Awareness
“EMHAC would like to publicly thank Harper PR for their amazing support and incredible work that they provide our organization. With expert guidance, #HarperPR has been critical in guiding us in becoming a leader in the promotion of Mental Health Awareness. #NatalieHarper provides excellent customer service and shows a real passion for her clients.” – YEG Mental Health, Facebook Post
